New South Research: Difference between revisions
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'''New South Research''', formerly '''Polly Graham & Associates Market Research, Inc.''' and '''Graham & Associates''' is a market research firm located at [[2100 Riverchase Center]] in [[Hoover | '''New South Research''', formerly '''Polly Graham & Associates Market Research, Inc.''' ('''PGA''') and '''Graham & Associates''' is a market research firm located at [[2100 Riverchase Center]] in [[Hoover]]. New South conducts surveys, brand research, ethnographic studies, focus groups, taste tests, and mock trials for a wide range of business and institutional clients. The firm's president is [[Jim Jager]] | ||
The company was incorporated on [[February 2]], [[1983]] by former U.S. Census official [[Polly Graham|Mary Pauline "Polly" Graham]]. In [[1990]] the company's offices were located at 110 [[Office Park Drive]], and it operated research facilities in [[Brookwood Village]], [[Century Plaza]], [[Eastwood Mall]], and the [[Riverchase Galleria]]. | |||
The company was incorporated on [[February 2]], [[1983]] by former U.S. Census official [[Polly Graham|Mary Pauline "Polly" Graham]]. In [[1990]] the company's offices were located at 110 [[Office Park Drive]], and it operated research facilities, known as '''FACTS''' offices, in [[Brookwood Village]], [[Century Plaza]], [[Eastwood Mall]], and the [[Riverchase Galleria]]. | |||
Jager became owner of Polly Graham & Associates in [[1990]] and led the acquisition of New South in [[1994]]. | |||
Later the company's main offices relocated to the [[Offices at 3000 RiverChase|Galleria Tower]] before moving into the nearby Riverchase Center. | Later the company's main offices relocated to the [[Offices at 3000 RiverChase|Galleria Tower]] before moving into the nearby Riverchase Center. |
Revision as of 13:52, 5 May 2021
New South Research, formerly Polly Graham & Associates Market Research, Inc. (PGA) and Graham & Associates is a market research firm located at 2100 Riverchase Center in Hoover. New South conducts surveys, brand research, ethnographic studies, focus groups, taste tests, and mock trials for a wide range of business and institutional clients. The firm's president is Jim Jager
The company was incorporated on February 2, 1983 by former U.S. Census official Mary Pauline "Polly" Graham. In 1990 the company's offices were located at 110 Office Park Drive, and it operated research facilities, known as FACTS offices, in Brookwood Village, Century Plaza, Eastwood Mall, and the Riverchase Galleria.
Jager became owner of Polly Graham & Associates in 1990 and led the acquisition of New South in 1994.
Later the company's main offices relocated to the Galleria Tower before moving into the nearby Riverchase Center.
External links
- New South Research website