My Scoop

My Scoop is an online fashion magazine published by Amy Lenley Bailey. The site started as an al.com blog called the Fashionista Scoop. In 2007 Bailey founded My Scoop Media to coordinate fashion events as well as publish the magazine.

My Scoop contains new articles daily and issues a bi-monthly email update. Special events are scheduled quarterly. Readers can purchase a discount card for boutiques in the region and can post their own fashion wish-lists to the site.