WRRS-FM

From Bhamwiki
Revision as of 20:22, 7 July 2009 by Dystopos (talk | contribs) (New page: '''WRRS-FM''' ('''Reality 101.1''' and, later, '''101.1 the Spot''') was a radio station broadcasting from Cullman at FM 101.1. From 1950 to 1998, when the signal was con...)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

WRRS-FM (Reality 101.1 and, later, 101.1 the Spot) was a radio station broadcasting from Cullman at FM 101.1.

From 1950 to 1998, when the signal was confined to the area around Cullman, 101.1 FM was known as WFMH-FM. The station went through several different formats, including classic country music and adult standards. In 1998 a group of Birmingham businessmen purchased the station with the intent of launching a second contemporary Christian music station to complete against WDJC-FM, the station was rebranded as Reality 101.1 with the call letters WRRS-FM.

Reality 101.1 enjoyed initial ratings success, but the location of the station’s broadcast tower hindered the signal from adequately reaching the Over the Mountain area. At about the same time, WDJC-FM dropped all of its Christian teaching and evening Southern gospel programs to air contemporary Christian music full-time.

Faced with bankruptcy, the station was sold to an ownership group that held several stations in the Huntsville market. They switched the formats to "modern rock/adult contemporary" and named it “101.1 the Spot”. “The Spot” was no more successful in the Birmingham market than its predecessor, and the ownership of the station began looking for an opportunity to sell.

In 2002, Crawford Broadcasting, which was looking to expand the listening area of WYDE-AM, purchased WRRS-FM and temporarily took the station off the air in order to upgrade its transmitter. In August of that year, 101.1 FM returned to the air as WYDE-FM "The Source", Birmingham’s first FM talk station.