Cecilia Pearson

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Cecilia "CeCe" Pearson is the founder and CEO of Babypalooza

Pearson earned a bachelor's degree in marketing at Jacksonville State University in 1990 and a master's in counseling at the University of Montevallo in 1993. She worked in event marketing in New York.

Pearson founded Babypaloosa as a magazine project in 2004 and held the first expo at Brookwood Village in 2005.

Pearson also volunteers as a mentor for Momentum Leaders and serves on the board of Kid One Transport. She has also served on the inaugural advisory board for Prosper.


  • Steward, Ameera (August 6, 2020) "Baby Steps: The Steady Growth of Birmingham’s Babypalooza." The Birmingham Times
  • Rebman, Stephanie (March 2, 2021) "Babypalooza owner Cecilia Pearson wins second in national pitch competition." Birmingham Business Journal
  • Talley, Je'Don Holloway (August 23, 2023) "Cecilia Pearson’s Vision for Families Fills Arenas in Birmingham and Beyond." The Birmingham Times

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