WERC-AM: Difference between revisions
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'''WERC-AM''' [[AM 960]] debuted in [[Birmingham]] in [[1972]] when Mooney Broadcasting bought [[WBRC-AM]] and the inactive [[WBRC-FM]] station from [[Taft Broadcasting]]. At the time, WBRC-AM was playing a "middle of the road" music format. The new owners of the radio stations changed the call letters, re-christening the AM station as '''96-ERC''', and launching an all-out assault on the market’s leading Top 40 station, [[WSGN-AM]]. | '''WERC-AM''' [[AM 960]] is a Clear Channel-owned news/talk format radion station licensed in [[Birmingham]] and broadcasting at 5,000 watts | ||
debuted in [[Birmingham]] in [[1972]] when Mooney Broadcasting bought [[WBRC-AM]] and the inactive [[WBRC-FM]] station from [[Taft Broadcasting]]. At the time, WBRC-AM was playing a "middle of the road" music format. The new owners of the radio stations changed the call letters, re-christening the AM station as '''96-ERC''', and launching an all-out assault on the market’s leading Top 40 station, [[WSGN-AM]]. | |||
For much of the 1970’s WERC and WSGN were the two most listened-to stations in Birmingham. The beginning of WERC’s demise as a Top 40 powerhouse came in [[1977]], when its FM sister station was re-launched as Top 40 [[WKXX-FM|WKXX]] ("Kicks 106"). By [[1980]], WERC-AM modified its format to adult contemporary music and was known as '''News Plus 960'''. "[[Calling All Sports]]", an afternoon drive sports call-in show hosted by future [[University of Alabama]] football announcer [[Eli Gold]] was launched in [[1981]]. | For much of the 1970’s WERC and WSGN were the two most listened-to stations in Birmingham. The beginning of WERC’s demise as a Top 40 powerhouse came in [[1977]], when its FM sister station was re-launched as Top 40 [[WKXX-FM|WKXX]] ("Kicks 106"). By [[1980]], WERC-AM modified its format to adult contemporary music and was known as '''News Plus 960'''. "[[Calling All Sports]]", an afternoon drive sports call-in show hosted by future [[University of Alabama]] football announcer [[Eli Gold]] was launched in [[1981]]. | ||
Revision as of 21:17, 28 March 2007
WERC-AM AM 960 is a Clear Channel-owned news/talk format radion station licensed in Birmingham and broadcasting at 5,000 watts
debuted in Birmingham in 1972 when Mooney Broadcasting bought WBRC-AM and the inactive WBRC-FM station from Taft Broadcasting. At the time, WBRC-AM was playing a "middle of the road" music format. The new owners of the radio stations changed the call letters, re-christening the AM station as 96-ERC, and launching an all-out assault on the market’s leading Top 40 station, WSGN-AM.
For much of the 1970’s WERC and WSGN were the two most listened-to stations in Birmingham. The beginning of WERC’s demise as a Top 40 powerhouse came in 1977, when its FM sister station was re-launched as Top 40 WKXX ("Kicks 106"). By 1980, WERC-AM modified its format to adult contemporary music and was known as News Plus 960. "Calling All Sports", an afternoon drive sports call-in show hosted by future University of Alabama football announcer Eli Gold was launched in 1981.
Competing unsuccessfully against WSGN and WAPI-AM in the adult contemporary segment, WERC dropped music altogether in 1982 and adopted its present news-talk format. The departure of Gold left Paul Finebaum's sports call in show as the station's bell cow, until early 2007 when Finebaum signed a contract with WJOX-FM. On February 26 of that year Kenny Stabler and Chris Stewart launched their "Ultimate Sports Show" on WERC.
Schedule
- Early mornings: JT
- Mid-mornings: Dave Ramsey (syndicated personal finance show)
- Mid-day: Rush Limbaugh (syndicated political talk)
- Afternoons: The Ultimate Sports Show
- Early evenings: The Schnitt Show (syndicated political talk)
- Evenings: Glenn Beck (syndicated political talk)
- Late nights: Coast to Coast with George Moory (paranormal talk)
References
- WERC. (January 22, 2007). In Wikipedia, The Free Encyclopedia. Retrieved 19:01, February 27, 2007.
- Stabler takes over Finebaum's old slot on WERC, 2/27/07, The Birmingham News.
External links
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